Pace Farm, one of Australia’s favourite egg producers, has unveiled a bold, fun new look for its farm fresh eggs.
In launching the new branding, Pace Farm CEO Phil Wiese said it’s a colourful move with a clear message – eggs for everyone.
“Our mission at Pace Farm is simple – to provide fresh, nutritious delicious eggs to everyone, every day,” Mr Wiese said.
“Every family, every individual and every budget. Whether you’re a parent or a child, a home cook or a five-star chef, an athlete or an artist. If you love a muffin, or an eggs benedict or a frittata, it’s our mission to make sure all Australians can enjoy eggs every day.”
Recent global disruptions to egg supplies have underscored just how essential eggs are to people’s daily lives and the impact felt during shortages.
“With the launch of this new branding, we are highlighting our unwavering commitment to meeting challenges head-on as we work tirelessly to fulfil our mission to supply eggs to everyone, no matter what obstacles arise.”
The Pace Farm brand has been a trusted part of Australians’ lives for more than 50 years, since its early days in Western Sydney. Today, Pace Farm has a strong network of farms across the east coast and a united family of egg producers and teams at grading facilities who are committed to delivering eggs to Australians across the country.
“Our focus has always been on delivering high-quality eggs that are accessible to as many people as possible,” Mr Wiese said. “For us, this means prioritising the health and happiness of our team, the welfare of our hens and the sustainability of the environment.”
The refreshed branding embodies Pace Farm’s core values – innovation, integrity, passion, care, ownership and fun.
“While we are serious about eggs, we also understand the importance of bringing a touch of fun to every moment. That includes brightening the day for everyone involved, from our people on the farms to the customers who enjoy our eggs.”
The Pace Farm range includes organic, free-range, barn-laid and cage eggs, catering to all tastes, priorities and budgets.
“We recognise that people have diverse preferences when it comes to eggs and we are committed to offering options for every choice,” Mr Wiese said.
For more information on Pace Farm eggs and the Eggs for Everyone vision, visit pacefarm.com or connect on
socials @PaceFarmEggs.
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